The term describing the process of analyzing large sets of data to identify patterns is data mining. Data mining utilizes statistical methods, machine learning, and artificial intelligence techniques to explore and discover hidden correlations, trends, and relationships within massive datasets. By extracting valuable insights from data, organizations can make informed decisions, improve business strategies, and identify opportunities for growth. Data mining can be applied in various fields like marketing, finance, healthcare, and more, enabling enhanced predictive analytics and customer understanding.