The technology employed to track user behavior on websites is often referred to as web analytics tools. These tools use a combination of cookies, tracking pixels, and other methods to collect data on user interactions. This data includes page views, time spent on pages, and conversion rates, which help website owners understand visitor behavior. Analyzing this user behavior is crucial for improving user experience, optimizing content, and enhancing marketing strategies. Ultimately, it allows businesses to tailor their services and better meet consumer needs.