The type of software that helps businesses manage customer relationships is called Customer Relationship Management (CRM) software. CRM systems enable companies to track interactions with customers, manage sales pipelines, and analyze customer data to improve service and satisfaction. By centralizing information, CRMs provide insights into customer behavior, preferences, and history, allowing businesses to tailor their marketing and sales efforts effectively. Examples include platforms like Salesforce and HubSpot. CRM software plays a crucial role in fostering long-term relationships and driving business growth.