The technology that combines physical and digital items into a single entity is augmented reality (AR). AR overlays digital information, such as graphics and sounds, onto the real-world environment, enhancing the user’s experience through interaction with both physical and virtual elements. This technology finds diverse applications, from gaming to training simulations, and in marketing campaigns. By blending the digital and physical realms, AR provides immersive experiences that captivate users and transform how they engage with products and services.