User engagement plays a crucial role in developing new features for apps as it provides vital insights into user needs and preferences. Collecting data through feedback and usage patterns aids developers in identifying pain points and opportunities for improvement. This information can inform the design of features that enhance usability and satisfaction, leading to increased user retention. Moreover, engaging users in the development process, such as through beta testing or surveys, fosters a sense of community and loyalty, making users feel invested in the app’s evolution and success.