Machine learning plays a crucial role in predictive analytics by enabling systems to analyze historical data, identify patterns, and make forecasts. Techniques such as regression analysis, decision trees, and neural networks are utilized to enhance accuracy in predictions related to customer behavior, sales trends, or risk management. By leveraging vast datasets, machine learning can improve decision-making processes and facilitate proactive strategies, ultimately driving growth and efficiency in various industries. Organizations increasingly rely on these advanced analytics to gain a competitive edge.