The role of "data integrity checks" ensures accuracy, consistency, and reliability in information management. These checks are critical for maintaining high-quality data by detecting errors, inconsistencies, or unauthorized alterations. By implementing robust integrity checks, organizations can uphold the trustworthiness of their data, which is essential for informed decision-making and compliance with various regulations. High data integrity also enhances operational efficiency, enabling businesses to rely on accurate data for analytics and reporting while minimizing risks associated with poor data quality.