The role of data architecture in a tech organization is critical as it outlines the structure, management, and governance of an organization's data. Data architecture involves designing and implementing frameworks for data storage, retrieval, and usage that align with business objectives. It ensures efficient data integration, supports analytics capabilities, and facilitates data compliance with regulations. Moreover, proper data architecture can improve data quality, accessibility, and consistency across systems, ultimately enabling informed decision-making and operational effectiveness in a tech-driven environment.