A "customer-centric culture" elevates a business by prioritizing customer needs and satisfaction throughout its operations. This cultural focus encourages teams to gather customer feedback, tailor solutions, and foster long-term relationships. By empowering employees to think from the customer's perspective, businesses can enhance service delivery, improve product offerings, and build brand loyalty. A strong customer-centric culture not only drives sales but also positions the company as a trusted partner in the customer journey, leading to sustained success.