The kind of technology that enhances the user experience in e-commerce includes personalization algorithms and recommendation engines. These technologies analyze user behavior, preferences, and purchase history to present tailored product suggestions and content, making the online shopping experience more engaging and relevant. Features such as virtual try-on, augmented reality, and user-friendly interfaces also contribute to improved usability and satisfaction. By leveraging such technologies, e-commerce platforms can increase customer retention, boost sales, and foster loyalty through enhanced and customized interactions.