The kind of analytics that involve structured and unstructured data analysis is known as advanced analytics. This type of analytics utilizes machine learning, data mining, and big data technologies to extract insights from both types of data. Structured data is organized and easily searchable, while unstructured data, such as text, images, and videos, does not follow a predefined format. Analyzing both types allows organizations to gain a comprehensive understanding of trends, customer behaviors, and operational efficiencies.