The significance of user experience (UX) in product design centers on creating intuitive, efficient, and satisfying interactions between users and products. UX design focuses on understanding user needs, preferences, and behaviors to enhance the overall experience, leading to improved customer satisfaction and loyalty. Good UX design incorporates elements like usability, accessibility, and aesthetic appeal, which together contribute to positive impressions of a product. In competitive markets, prioritizing UX can differentiate a product and drive its success by fostering greater user engagement.