The significance of chatbot integration in customer service lies in its ability to improve efficiency and enhance user experiences. Chatbots can handle routine inquiries, allowing human agents to focus on more complex issues, improving overall response times. They operate 24/7, ensuring customers always have access to support. Additionally, chatbots can collect valuable data on customer preferences and behavior, aiding in better decision-making and future product development. Overall, they contribute to increased customer satisfaction and loyalty.