The significance of a landing page in digital marketing lies in its role as a focused and targeted web page designed to convert visitors into leads or customers. A well-optimized landing page typically includes compelling content, persuasive calls to action, and minimal distractions, encouraging users to take specific actions, such as signing up for newsletters or making purchases. By directing traffic from online advertisements, social media, or email campaigns to a dedicated landing page, businesses can effectively measure marketing campaign success and optimize their conversion rates, ultimately driving sales and achieving marketing objectives.