The role of augmented reality (AR) in retail experiences is transformative, enhancing customer engagement and interaction. AR technology allows customers to visualize products in their own environment before making a purchase, improving decision-making. For instance, furniture retailers use AR to enable customers to see how a sofa would look in their living room. This immersive experience can reduce return rates and increase customer satisfaction. Additionally, AR can provide interactive product information, enhancing the overall shopping experience and boosting sales.