The role of artificial intelligence (AI) in enhancing customer service involves automating interactions, personalizing experiences, and providing data-driven insights. AI-powered chatbots and virtual assistants can handle routine inquiries, allowing human agents to focus on complex issues. These systems learn user preferences and behaviors, enabling tailored recommendations and quicker resolutions. Furthermore, AI analyzes vast amounts of customer data to identify trends and predict future behavior, improving overall service quality and enabling proactive engagement with customers.