The purpose of a digital marketing strategy is to create a cohesive plan that guides a brand's online presence and engagements with customers. This strategy outlines goals, identifies target audiences, and specifies which digital channels to utilize for effective outreach, such as social media, email, content marketing, and SEO. It incorporates data analytics to track performance and adjust tactics accordingly to maximize ROI. A well-structured digital marketing strategy helps businesses build brand awareness, generate leads, and foster customer loyalty in an increasingly competitive digital landscape.