The primary use of chatbot technology in customer service is to enhance user engagement and support by providing instant, automated responses to customer inquiries. Chatbots, powered by artificial intelligence and natural language processing, can handle a wide range of queries, from simple FAQs to complex issues, often reducing the need for human intervention. They operate 24/7, improving availability and response times, which boosts customer satisfaction. Furthermore, chatbots can collect data on user interactions, allowing businesses to improve their service offerings and gain insights into customer preferences.