The primary use of business intelligence (BI) software is to transform raw data into meaningful insights for decision-making. BI tools analyze historical and current data to identify trends, patterns, and anomalies that inform strategic planning and operational efficiency. By visualizing data through dashboards and reports, organizations can gain a comprehensive understanding of their performance metrics, customer behavior, and market conditions. This process enhances data-driven decisions, allowing businesses to respond effectively to changing environments and capitalize on opportunities more efficiently.