The primary use of a digital asset management (DAM) system is to organize, store, and distribute digital assets, such as images, videos, and documents. A DAM system streamlines the process of managing digital content, enabling teams to easily access and share assets while ensuring brand consistency. It supports metadata tagging, version control, and secure permissions, facilitating collaboration across departments. By centralizing digital assets, organizations improve efficiency, reduce redundancy, and enhance their overall content strategy.