The primary goal of customer relationship management (CRM) software is to enhance customer interactions and improve business relationships throughout the customer lifecycle. CRM systems consolidate data from various sources, providing businesses with a comprehensive view of customer preferences and behaviors. This insight allows organizations to personalize marketing strategies, streamline communications, and enhance customer service. By maintaining detailed records of interactions and managing sales processes, CRM software facilitates better decision-making, optimizes customer engagement, and ultimately contributes to increased customer satisfaction and loyalty, driving business growth.