The primary focus of data science in business is to extract meaningful insights from data to inform decision-making and drive strategic initiatives. Data scientists analyze large volumes of structured and unstructured data using statistical methods and machine learning techniques. By identifying patterns and trends, they help businesses understand customer behavior, optimize operations, and enhance product offerings. Data science also aids in predictive analytics, enabling organizations to forecast future trends and make proactive changes. Ultimately, the goal of data science is to empower organizations to leverage data as a strategic asset.