**What is the main application of real-time analytics in business?**
The main application of real-time analytics in business is to provide immediate insights from data as it is generated, enabling organizations to make informed decisions swiftly. This capability is crucial in sectors such as finance, retail, and healthcare, where timely information can improve customer interactions, optimize operations, and enhance risk management. For instance, businesses use real-time analytics to monitor sales performance, detect fraud, or manage supply chain logistics, ultimately driving efficiency, competitive advantage, and improved response to market dynamics.