The main advantage of using a content management system (CMS) is its ability to simplify the creation, management, and modification of digital content without requiring extensive technical knowledge. A CMS enables users to easily update websites, publish articles, and customize layouts through user-friendly interfaces. This accessibility allows organizations to maintain their online presence efficiently, ensuring content is current and engaging. Additionally, many CMS platforms offer built-in SEO tools, analytics, and various plugins, further enhancing functionality and user experience.