As of 2023, the largest social media platform by user count is Facebook. With billions of active users, Facebook remains a dominant force in social networking, serving various demographics worldwide. It allows individuals to connect, share content, and engage with communities. The platform offers features like news feeds, messaging, groups, and advertising, influencing both personal interactions and business marketing strategies. Its vast user base and extensive reach make it a key player in the digital marketing landscape, although it faces competition from other emerging platforms like Instagram and TikTok.