The difference between inbound and outbound marketing in tech is primarily in their approach. Inbound marketing focuses on attracting customers through valuable content and experiences, using tactics like SEO, blogs, and social media to engage users naturally. Conversely, outbound marketing involves proactive outreach strategies, such as cold calling, email blasts, and advertisements, aiming to push products to potential customers. Both strategies can be effective, but inbound marketing tends to foster longer-term relationships and brand loyalty.