Digital transformation refers to the integration of digital technology into all aspects of a business, fundamentally changing how it operates and delivers value to customers. It is important for businesses as it enhances operational efficiency, improves customer experience, and fosters innovation. Organizations leveraging digital transformation can adapt more rapidly to market changes and technology advancements, maintaining competitiveness. Furthermore, it allows for better data utilization, driving informed decision-making. As digital landscapes evolve, embracing digital transformation becomes crucial for survival and growth in an increasingly technology-driven world.