What is a common use for machine learning in e-commerce? 🔊
A common use for machine learning in e-commerce is in personalization. Retailers leverage machine learning algorithms to analyze customer data, including purchasing behavior and browsing history, to provide tailored product recommendations. This enhances the shopping experience by ensuring that customers are presented with items that align with their interests and preferences. Additionally, machine learning can optimize inventory management and improve pricing strategies, helping businesses drive sales and reduce operational costs while increasing customer satisfaction and loyalty.
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