Ethical issues surrounding data collection and privacy are increasingly relevant in today’s digital landscape. Companies often collect vast amounts of personal information for marketing, analysis, and service improvement, raising concerns about how this data is used, stored, and shared. Issues such as informed consent and potential misuse of data create mistrust among consumers. Legislation and regulations like GDPR emphasize the necessity for transparency and accountability in data practices. Businesses must navigate these ethical considerations carefully to maintain customer trust and comply with legal standards.