“UX” stands for User Experience in the context of website design. It focuses on how users interact with a website, encompassing usability, accessibility, and overall satisfaction. Good UX design aims to create a seamless journey for users, making navigation intuitive and content easily discoverable. Factors such as page load time, visual appeal, and mobile optimization significantly impact user experience. By prioritizing UX, designers ensure that websites meet user needs and expectations, ultimately contributing to higher engagement and conversion rates.