User engagement encapsulates the interactions and relationships between consumers and brands across digital platforms. This includes metrics such as website visits, social media interactions, and content consumption, indicating how actively users participate with a brand's offerings. High user engagement is crucial for building brand loyalty, as it reflects consumer interest and satisfaction. Companies leverage engagement data to refine marketing strategies, boost content relevance, and enhance overall user experience. By prioritizing user engagement, businesses can foster enduring relationships and drive conversion rates.