The term "multi-channel strategy" in marketing refers to the use of multiple platforms to engage with customers and promote products or services. This approach combines both traditional and digital channels, such as social media, email, websites, and physical stores, to provide a unified customer experience. A multi-channel strategy enhances outreach by allowing businesses to meet customers where they are, leading to increased engagement and improved sales opportunities. It also enables marketers to gather data from various sources, helping them tailor their messages and offers to specific audiences, ultimately driving customer satisfaction and loyalty.