The term "digital OBM" in project management refers to digital online business management. It encompasses utilizing digital tools and technologies to oversee and optimize business operations efficiently. Digital OBM focuses on automating processes, managing teams, and ensuring effective communication through software solutions. This approach allows businesses to enhance productivity, streamline workflows, and maintain flexibility in dynamic environments. By adopting digital OBM practices, project managers can ensure that projects are delivered on time, within budget, and aligned with organizational goals while leveraging technology for better outcomes.