The term "digital marketing strategy" encompasses a comprehensive plan to achieve specific marketing goals through various digital channels. This includes elements like content marketing, social media marketing, SEO, email marketing, and pay-per-click advertising. A well-defined strategy considers target audiences, key performance indicators (KPIs), and resources needed. It aims to maximize engagement, conversion rates, and customer loyalty by leveraging data analytics to refine campaigns and enhance the overall effectiveness of marketing efforts in the digital landscape.