Data mining refers to the process of analyzing large datasets to discover patterns, trends, and relationships that can be leveraged for decision-making. It involves using techniques from statistics, machine learning, and database systems to extract valuable insights from raw data. Organizations often employ data mining for various purposes, including market analysis, fraud detection, and customer segmentation. By transforming unstructured data into actionable information, data mining helps businesses make more informed strategies, optimize processes, and enhance overall performance.