The term 'data ethics' encompasses the moral principles and guidelines governing the collection, use, and sharing of data in technology. It addresses concerns related to privacy, consent, bias, and accountability in the use of data-driven technologies and practices. As organizations increasingly rely on data analytics and artificial intelligence, data ethics plays a crucial role in ensuring that technologies are used responsibly and equitably. It encourages transparency, fairness, and respect for individuals’ rights, ultimately fostering trust between organizations and their stakeholders.