The term 'content curation' in digital marketing implies the process of discovering, categorizing, and sharing relevant content with a target audience. This strategy involves curating valuable information from multiple sources, providing context, and presenting it in a cohesive manner that aligns with a brand’s voice and audience needs. Content curation helps establish authority and credibility, improve engagement, and enhance SEO efforts by delivering diverse, relevant resources. It also allows marketers to stay connected with their audience by continuously providing valuable insights and information that resonate with their interests.