The acronym GDPR stands for General Data Protection Regulation, a comprehensive data privacy legislation enacted by the European Union. It establishes strict guidelines for the collection, processing, and storage of personal data, granting individuals greater control over their information. GDPR aims to protect consumer rights, enhance transparency, and impose significant penalties for non-compliance. By ensuring organizations maintain high standards of data protection, GDPR fosters trust between consumers and businesses while encouraging responsible data management practices.