The acronym GDPR stands for the General Data Protection Regulation. This regulation, enacted by the European Union, aims to protect individuals' personal data and privacy. It mandates strict guidelines for organizations collecting or processing personal information, ensuring transparency and user consent. Non-compliance can lead to severe penalties, making GDPR crucial for any business operating within or targeting the EU market. By safeguarding personal data, GDPR enhances consumer trust and promotes responsible data management practices across industries.