What does "technology adoption" refer to in consumer behavior? 🔊
"Technology adoption" refers to the process by which consumers or businesses integrate new technologies into their lives or operations. This encompasses the acceptance and use of innovative products, services, or systems, often driven by perceived benefits, ease of use, and social influence. Factors such as functionality, reliability, and cost heavily impact technology adoption rates. Understanding technology adoption helps organizations design products that meet user needs and develop effective marketing strategies that encourage users to embrace new solutions.
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