"Risk management" in cybersecurity measures involves identifying, assessing, and prioritizing potential threats to an organization's information systems. It includes implementing strategies to mitigate those risks, such as deploying firewalls, conducting regular security audits, and establishing incident response plans. The goal is to protect sensitive data from breaches and ensure compliance with regulations. Effective risk management not only safeguards an organization's assets but also enhances its reputation by building trust with customers and stakeholders.