"Predictive analytics" involves using statistical algorithms and machine learning techniques to analyze historical data and make predictions about future outcomes. This process aims to identify patterns and trends that can inform decision-making in various fields, such as marketing, finance, and healthcare. By leveraging predictive analytics, organizations can forecast customer behavior, operational issues, or market changes, allowing them to optimize strategies, improve performance, and mitigate risks. Essentially, it transforms data into valuable insights for proactive planning.