In a business context, “digital transformation” refers to the integration of digital technology into all areas of operations. This transformation leads to fundamental changes in how a business operates, delivers value to customers, and adapts to market demands. It often involves rethinking processes, enhancing customer engagement through technology, and utilizing data analytics for informed decision-making. Moreover, businesses may deploy tools like cloud computing and AI to foster innovation. Overall, digital transformation aims to optimize efficiency, improve customer satisfaction, and maintain a competitive edge in an evolving marketplace.