'Digital transformation' in a business context involves integrating digital technology into all aspects of an organization, fundamentally changing how it operates and delivers value to customers. This process often encompasses the adoption of cloud services, automation tools, and data analytics to enhance efficiency, improve customer experiences, and foster innovation. Digital transformation necessitates a cultural shift within the organization, promoting adaptability and agility in response to market changes. Ultimately, it aims to enhance competitiveness and ensure long-term sustainability in an increasingly digital world.