"Digital Marketing" encompasses a range of online strategies and techniques used to promote products and services in contemporary business practices. This includes content marketing, social media marketing, email marketing, and search engine optimization (SEO), among others. The focus of digital marketing is to engage target audiences more effectively through data-driven insights and personalized approaches. It allows businesses to measure the effectiveness of their campaigns in real-time, optimize their strategies, and enhance customer interactions, ultimately driving sales and brand loyalty.