What does 'data mining' involve in the context of big data? 🔊
Data mining involves analyzing large sets of big data to discover patterns, trends, and relationships that can inform decision-making. It employs various techniques from statistics, machine learning, and data visualization to extract valuable insights from structured and unstructured data. Businesses utilize data mining to identify customer behavior, optimize operations, and predict future trends, significantly enhancing their strategic planning and competitive advantage in the market.
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