"Data drive business intelligence" means that organizations use collected and analyzed data to inform critical decisions and strategies. Business intelligence (BI) systems convert raw data into actionable insights, allowing companies to identify trends, patterns, and areas for improvement. This data-driven approach enhances decision-making by offering real-time information and visualizations that guide operational and strategic planning. Ultimately, leveraging data in BI leads to better understanding of market dynamics, customer behavior, and operational efficiency, thus driving organizational growth and competitive advantage.