“Content strategy” in digital marketing refers to the planning, development, and management of content to achieve specific business goals. It involves creating and distributing valuable, relevant, and consistent content aimed at attracting and engaging a target audience. A well-defined content strategy takes into account factors like audience research, brand messaging, and distribution channels. It ensures that content not only supports marketing objectives but also enhances brand awareness, builds customer relationships, and drives conversions over time, ultimately contributing to overall business success.