Content strategy development in marketing involves creating a comprehensive plan that outlines how content will be used to engage target audiences and achieve business objectives. This process includes identifying audience segments, defining content types (such as blogs, videos, or infographics), and determining optimal distribution channels. The strategy should align with overall marketing goals by ensuring that content is relevant, valuable, and tailored to meet consumer needs. Effective content strategy drives brand awareness, engages customers, and ultimately leads to higher conversion rates and customer loyalty.