To protect sensitive data, various cybersecurity measures are employed. Key strategies include encryption, which scrambles data to ensure confidentiality, and firewalls that monitor and control incoming and outgoing network traffic. Multi-factor authentication adds an additional layer of security by requiring multiple forms of verification. Regular software updates help patch vulnerabilities, while intrusion detection systems identify and respond to potential threats in real-time. Employee training on security best practices is also essential to continually safeguard data.